Diploma in Public Relations
Course Overview
The course provides the students with applicatory knowledge of public relations practice. At the end of the tutorials in the course, students are expected to have acquired sufficient knowledge of public relations skills processes and practice. Students will also learn the relevant theories in guiding public relations practice. Precisely, the students who have gone through this course would be expected to have an in-depth understanding of the basic principles imperative for effective public relations practice. Students would also be expected to acquaint themselves with mainstream literature in public relations principles and practice; the major discussion that embeds the literature and is able to apply the basic and concepts of public relations successful public relations practice.
Upon successful completion of the program, students will be able to:
Understand the principles and practices of public relations.
Develop and implement effective communication strategies tailored to various audiences.
Manage media relations and organize public relations campaigns and events.
Utilize digital platforms and social media for public relations purposes.
Apply ethical considerations and legal frameworks in public relations activities.
Module 1 Nature of Public Relations
Unit 1 Meaning of Public Relations
Unit 2 Publics in Public Relations Practice
Unit 3 Functions of Public Relations
Unit 4 Qualities of Public Relations Practitioners
Module 2 Public Relations Process and Application
Unit 1 Public Relations Strategy
Unit 2 Public Relations Tactics
Unit 3 Research in Public Relations
Unit 4 Budget and Budgeting in Public Relations
Module 3 Major Field of Public Relations Practice
Unit 1 Community Relations
Unit 2 Financial Public Relations
Unit 3 Media Relations
Unit 4 Government Relations
Module 4 Corporate Communications in Public Relations Practice
Unit 1 Press Release
Unit 2 Press Conference
Unit 3 Crisis Management
Unit 4 Issues Management
Unit 5 Speech Communication
Module 5 Theories in Public Relations Practice
Unit 1 System Theory and Public Relations Practice
Unit 2 Situational Theory and Public Relations Practice
Unit 3 Individual Differences Theory and Public Relations Practice
Unit 4 Innovation, Diffusion and Public Relations
There are four assignments (continuous assessment tests), a research paper and one examination to be offered at the end of the course. Assignments account for 40%, research paper accounts for 30% while Examination accounts for 30% of the mark. Upon completion of the course, you shall be issued a Diploma Certificate and a course transcript.
Upon successful completion of the course, the participant will receive a Diploma Certificate of Merit and a transcript.
Duration: 6 Months
Fee: $700
