Course Overview
The key to achieving organizational goals comes from determining and understanding the real needs and wants of target markets, to optimize delivery of desired outcomes more effectively and efficiently. MERL should be a continuous process that is integrated into any business or development programme. MERL brings learning to the early stages of project implementation in a rigorous, empowering, and flexible way. It applies proven monitoring, evaluation, and analytic techniques to increase effectiveness systematically. MERL guides programs in testing key program adaptations to inform how best to achieve desired results – potentially at lower cost. This includes focusing feedback loops on specific aspects of the project, and may also include using advanced statistical methods to reduce required sample sizes and the use of tools that can support rapid data collection – cell phones and tablets for survey implementation, SMS and IVR technology for remote data collection, and geospatial imagery from satellites.