Diploma in Social Media Marketing

Course Overview

The Professional Diploma in Digital Marketing will provide you with a strong foundation in the core concepts of digital marketing. It will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Learners will benefit with the following  

• The fundamentals of social media marketing

• How to create engaging and effective marketing content
• How to develop a social media network strategy featuring both organic posts and paid advertising on Facebook,  Instagram, LinkedIn, YouTube, Pinterest, Snapchat and more!
• The art of mastering your own personal brand on social media
• How to convert your social media marketing followers into customers
• How to implement and manage a highly effective email marketing strategy

Course Modules

1. Introduction to digital marketing
2. Search Engine Optimization
3. Email Marketing
4. Display and video advertising
5. Social Media marketing
6. Digital Marketing Strategy
7. Analytics with Google Analytics
8. Content Marketing
9. Website Optimization
10. Paid Search with Google ADs

Assignments

There are four assignments (continuous assessment tests), research paper and one examination to be offered at the end of the course. Assignments account for 40%, research paper accounts for 30% while Examination accounts for 30% of the mark. Upon completion of the course, you shall be issued with a Diploma Certificate and a course transcript

Assignments

Course Completion

Certificate and Transcripts will be sent after the successful completion of the course.