The course provides the students with applicatory knowledge of public relations practice. At the end of the tutorials in the course, students are expected to have acquired sufficient knowledge of public relations skills processes and practice. Students will also learn the relevant theories in guiding public relations practice. Precisely, the students who have gone through this course would be expected to have an in-depth understanding of the basic principles imperative for effective public relations practice. Students would also be expected to acquaint themselves with mainstream literature in public relations principles and practice; the major discussion that embeds the literature and is able to apply the basic and concepts of public relations successful public relations practice.